Meet the team from Chennai who answer the most common question we ask ourselves in the morning – “What should I pack in my lunchbox?”
Kripa Devi Dharamraj and her team at MC’s Lunchbox are trying to solve this eternal mystery by preparing and delivering delicious and healthy meals across Chennai either in the mornings or in time for lunch at a location of your choice. “The idea is to emphasise on healthy food habits for all age groups.”
With more than 7000 likes on their Facebook page, their idea is now well accepted. However, this journey had its own roadblocks at the beginning. MC’s Lunchbox was initially misconstrued to be yet another online caterer. “The biggest challenge was to make people understand what our concept is,” they recall.
The MC’s Lunchbox concept was originally initiated for children. “We wanted their meals to be healthy and tasty. We were more concerned about ensuring kids do not get bored with what they eat.” Healthy, tasty and not repetitive, quite a challenging task one would say. “That’s the reason we worked out different menus. We made sure that it doesn’t get repeated for at least two weeks,” thus providing the variety they aimed for.
It’s not surprising to know that the team soon got requests for all age groups. More lunch boxes to pack and more meals to plan, but the team took this challenge up and they are happy about it. “These requests made us expand ourselves and work on healthy and diet specific lunches for adults and senior citizens. Now our target audience ranges right from 5 to 85 years of age,” they claim proudly.
With their nutritionist Dr. Dharini Krishnan, international chef consultant Mr Ramanan Rajamani and team of chefs, they strive to make each meal age and diet appropriate. They want people to understand the content of the food they serve and be aware of what they are eating. “That is our plan and we are making it happen!”
In the midst of all the menu planning, the team has never lost focus on their customers’ preferences. “We had to do a lot of research to get an idea of what people like and don’t like. When people set their mind to start eating a proper diet, how long do they follow it? How soon do they get bored of it? What would they do to stick to it? It took months for us to work on this”. These are the questions they have tried to answer with their menus.
“We started off with 2500 free trials, which was a huge success.” Good things followed with their first big order of 1000 boxes for a ‘Mirchi Corporate Run’ conducted by Radio Mirchi. This was followed by an even bigger order of 6000 boxes for a ‘Walkathon’ conducted by a group of Schools – a challenge successfully executed. “It made us realize what we are capable of, and that we were equipped to take bulk orders. This is a remarkable story that we would always remember when we talk about our achievements.”
If you think the team has made it big, they do not intend to stop here. The future of MC’s Lunchbox is definitely bigger, in their own words, “It is going to be MC’s Lunchbox everywhere with a number of outlets, which will provide you with breakfast, lunch, snacks and dinner as and when you like...,” they add fondly, “We are happy to serve.”
We wish them success on this journey.
MC’s Lunchbox is located at Porur, Chennai.
They are open on all days except Sundays and Government Holidays.
Phone: +917601976076
Do visit their Facebook page https://www.facebook.com/lunchboxmc and their website www.lunchboxmc.com to drool over some of the delicious looking lunchboxes.
Images Courtesy Of : MC’s Lunchbox
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