“We are all fond foodies and love to cook gourmet meals at home”. This is the one common factor uniting the three founders of Cookfresh, a Delhi based food delivery service that gives you the tools to become a gourmet chef at home. Ayush, Anshul and Raghav may come from different backgrounds, but they are true foodies at heart, and decided to turn this common love into the venture it is today. Aayush shared their story with us.
“From college we have been the sort of people – who would meet up for a barbecue, or come up with new recipes to try different exotic cuisines from all over the globe. However, as we got into the rat-race of life, we could never get enough time for it.” Based on their personal experiences with all the prep work, the team began to wonder about other people out there facing the same difficulties. “We realized that going around for the veggies, condiments and the meat, and then preparing the dishes after digging out a recipe, was extremely time consuming, and tiring. This thought led us to the concept of Cookfresh. We realized that we can help people who buy dishes instead of groceries and deliver a ready-to-cook, healthy and hygienically packed food box which they can use to cook at home. We are proudly the first movers in the meal kit industry in India, and have been in this space for over a year now”. Thus Cookfresh was born.
Once they thought this concept through, they realized they have quite a bit to offer to the foodie crowd in Delhi. “Any business runs on a couple of factors according to me. First, it should have a consumer benefit. You are now only deciding what you are going to have in the next 2-3 days, and you receive the groceries at your doorstep. Earlier you would have gone to a vegetable seller, a supermarket for the condiments and meat. Not to mention major portions of the exotic jars which where going to go waste after you use them once. Second, you are saving money, as nothing is going to waste. You also save on a lot of time that would’ve been spent on cutting/chopping and other prep work. Also time spent looking for the recipe, the measurements….the list is endless. It’s just about getting the dishes ready in a maximum of 30-35 minutes and we do all the pre-cooking work for our clients. “
Like any venture they have had their fair share of challenges. “We have been very particular about the quality of the ingredients we supply. We wish to deliver the best quality ingredients, better than what is usually available in the local markets at a better price. Even though this takes a lot of our time, we ensure that the ingredients we select meet our criteria. I am certain that none of the local markets can match up our quality. Also, because of our consultants, we are able to give a huge cost benefit to our customers. Another concern was that people often compare the cost points with restaurants. Although we are way more cost efficient, few people know about the level of attention we pay to the quality of ingredients, which would be hard to obtain outside in the processed food industry.”
The Cookfresh website is home to many interesting choices on the menu. For example, you can order the ingredients to make a Burmese Chicken Khow Suey, or a Thai Red Chicken Curry, or a Kerala Chicken stew. We quizzed the team about this interesting menu spanning so many cuisines, and they were quick to give all credit to their customers. “We are strictly deciding recipes on consumer feedback. Also we have tried to micro-connect with our clients and ask them about what could be a better experience for them in the coming week.” Which is why the next part came as no surprise to us- people loved their concept and their hard work has paid off with an amazing response. “People have loved what we put up for them. We are looking forward to this concept catching up and to get the Indian market used to ‘buying dishes to get the groceries for it’ instead of ‘buying groceries and then deciding what they can make with it”.
As much as they love to share the ways of cooking new and interesting dishes, they also treat this opportunity with a whole lot of responsibility. “It’s a lot of responsibility to serve to people. Your product quality would get you the reach that no other marketing would.” We all have to agree to that.
What lies ahead in this journey for Cookfresh? “There are a lot of things lined up. We will soon be launching our subscription model for people to incorporate the ease of just mentioning what they would like to have over a week and they will get it at their doorstep. Packed and ready to be cooked and served in a maximum of 30 minutes/meal that is what we always aim to deliver. We would like our customers to select what they want and not have to worry about anything else.”
We wish Cookfresh all the success for this and more.
Cookfresh is a ready-to-cook food delivery service delivering in Delhi and Gurgaon.
Visit their website to see all the dishes available on their menu, and to start ordering.
You can contact them on +91 9971835722 / contact@cookfresh.in for queries.
Don’t forget to stop by their facebook page to stay updated on all their offers.
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Images Courtesy Of: Cookfresh